Brief + Work
Qualitative & Quantitative Research, Design, Innovation, Branding, Facilitation
Over the course of this year, Community x Design has worked alongside the Stephen Wise Free Synagogue on the Upper West Side of Manhattan to help their Senior Team answer an important question for the future of their synagogue: “how will we compel young people to be inspired by Jewish values and traditions, especially as numbers of engaged young people decrease year after year?”
At the beginning of this year, we spent six months conducting qualitative and quantitative research that included the voices of over 200+ teens, and over 100+ educators, program directors, and innovators within and outside of the Jewish world. We presented 16 different concepts to the synagogue’s Advisory Council, and through this process wev launched a new design & innovation lab for teens called The Greenhouse, powered by the Stephen Wise Free Synagogue.
Insight
Teens are closer to being adults than children. A lot of programs will design something by saying, “Let’s take this programming that we have in place for a 10-year old and adjust it for an older audience.” Instead, we looked at taking what’s happening in the adult world and bringing it into a teenage landscape.
